Audiogram
An audiogram is a short audio clip presented as a video, typically with an audio waveform, speaker image, and captions — used to promote podcasts on social media.
An audiogram is a short audio clip (typically 30-90 seconds) packaged as a video for social-media distribution — combining the audio with visual elements like an audio-reactive waveform, a static image (host photo, show logo, episode artwork), and captions. Audiograms became popular around 2017-2019 as a way to promote podcasts on Twitter, Instagram, and Facebook — platforms that don't natively support audio-only posts. A podcast episode's most quotable 60 seconds gets extracted, wrapped in an audiogram template, and posted as a teaser that drives listens to the full episode. The format is distinct from a full podcast-to-video conversion (which shows the entire episode with visuals) — audiograms are explicitly short-form teasers. Dedicated audiogram tools include Wavve, Headliner, and Repurpose. Manual audiogram production uses general video tools: extract the clip, drop in a background image, add a waveform visualizer, burn in captions, export. Audiogram captions are important — platform scrolls are typically muted, so the text carries the hook that makes viewers tap to unmute or click through to the podcast.
How it works
Audiogram format conventions: 30-60 second duration (long enough to hook, short enough to complete before scrolling), burned-in captions (crucial for muted playback), audio-reactive waveform or abstract animation (signals "this is audio content"), static identity elements (host image, show name, episode title, sometimes platform logos like "Available on Spotify/Apple Podcasts"), call-to-action overlay ("Listen to the full episode", "Link in bio"), and aspect ratio matched to platform (1:1 for Instagram feed, 9:16 for Reels/Stories, 16:9 for Twitter/LinkedIn). The quote selection is the hard creative choice — the 60-second clip must be self-contained, hook-heavy, and representative of the episode. Most podcast teams produce 3-5 audiograms per episode, each highlighting a different quote or topic, spread across platforms to maximise reach.
Examples
Twitter podcast promo
Indian business podcast extracts a 45-second quote about startup funding from the episode, wraps in 16:9 audiogram with host image + waveform + captions, posts to Twitter with "Listen to the full episode".
Instagram Reels teaser
9:16 audiogram with burned-in Hindi captions, karaoke-highlighted quotes, speaker image — designed for mute viewing in the Reels feed.
Multi-platform batch
One podcast episode produces 5 audiograms targeting different platforms: Twitter (16:9), Instagram feed (1:1), Reels (9:16), LinkedIn (16:9), Facebook (1:1 or 4:5).
Why this matters for Indian-language TTS
Indian podcasting is growing fast and audiograms are a standard tool for promoting new episodes. For Hindi and regional-language podcasts, audiogram captions in the native script are essential — English-script audiogram captions miss the native-speaker audience. VoisLabs' audio-to-video pipeline covers audiogram-like use cases (short audio → short video with captions) and handles Indian-script captions natively — an advantage over English-first audiogram tools like Wavve.
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Learn more
Frequently Asked Questions
What length should an audiogram be?
Are audiograms the same as podcast-to-video?
Can VoisLabs produce audiograms?
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Start freeLast verified: 2026-04-21